Sound Familiar?
These are the problems towing business owners tell us about every week.
What We Automate for Towing Businesses
Every module is installed and managed by our team. You do not need to learn any software.
AI Call Answering
AI answers every call with a calm, professional tone, captures the location, vehicle type, situation, and confirms the dispatch. Works 24/7 including nights, weekends, and holidays.
Missed Call Text Back
When you are under a hook and cannot answer, the stranded caller gets an instant text: "Got your call, where are you and what happened?" Keeps the lead from rolling to the next truck on Google.
Dispatch Routing
Urgent calls trigger a direct alert to the on-duty driver via SMS or push notification. The driver can confirm pickup from the truck without going back to the office.
Review Booster
After every successful tow, the customer gets a text asking for a Google review. In towing, reviews are everything because insurance dispatchers and stranded drivers both check them before calling.
Past Customer Reactivation
Automated seasonal reminders to past customers about winter jump starts, summer overheating, and lockout services. Turns a single tow into a repeat customer relationship.
“We were missing 8 to 10 calls a night on the weekend when all our trucks were out. The AI answering and missed call text back captured every single one. Our revenue went up 35 percent in the first month without adding a single driver.”
Towing Business Owner
Simple, Transparent Pricing
No contracts. No hidden fees. Cancel anytime. We install everything for you.
Starter
Modern website with hosting and monthly updates
- Modern mobile optimized website
- Hosting + SSL + domain management
- Monthly updates included
- Uptime monitoring
- Quote request form
- Click to call button
- Google review link
Lead Protection
Every lead answered and followed up automatically
- Everything in Starter
- Missed call text back
- Lead capture forms
- SMS follow ups
- Review request automation
- Lead dashboard
- Email notifications
- Dedicated business phone number
AI Receptionist
AI answers calls, books jobs, qualifies leads
- Everything in Lead Protection
- AI call answering 24/7
- Appointment scheduling
- Lead qualification
- After hours responder
- Full analytics dashboard
- Priority support
Already have a towing website?
Run a free audit to see what your current site is missing. Real Lighthouse scores for performance, SEO, accessibility, and AI readiness, plus specific recommendations mapped to the automation modules that would fix each issue.
Get Your Free Website AuditNo towing website yet?
Claim a free custom landing page built for your towing business. Mobile optimized, connected to our lead capture and automation system, and live in days. Included with the Starter plan.
Claim Your Free Landing PageEssential Reading for Towing Business Owners
Long form complete guides covering the most important systems for towing businesses. Each one is a definitive reference, not a blog post.

The Complete Guide to Getting More Google Reviews for Your Service Business
A definitive playbook for service businesses stuck under 50 reviews: the math of why velocity beats average rating, the psychology of the forgotten ask, and a full automation stack that adds 10 to 30 new 5-star reviews every month without a single manual request.

The Complete Guide to Google Business Profile Optimization for Service Businesses
Most service businesses claimed their Google Business Profile years ago and then did almost nothing with it. This guide covers every lever that moves a profile from invisible to dominant in the local Map Pack — categories, photos, reviews, posts, Q&A, messaging, and the automation system that keeps it compounding week after week.

The Complete Guide to Missed Call Text Back for Service Businesses
Every missed call is a job that went to your competitor. This guide covers the full anatomy of an automated missed call text back system: the revenue math, the psychology of voicemail failure, industry-specific variations, triage routing, follow-up sequences, and a clear framework for measuring exactly what the system recovers in dollars.

Why Every Service Business Needs a Website in 2026: The Complete Guide
Service businesses without a website lose an estimated 60 to 70 percent of potential online leads to competitors who have one. This is the complete guide to understanding why, what it costs you every month, and the fastest path to fixing it.
Frequently Asked Questions
Common questions from towing business owners.
What actually happens to a call that comes in while I am on the highway hooking up a vehicle?
An AI receptionist answers immediately, collects the caller's location, vehicle type, and situation, and sends a direct SMS alert to your on-duty driver so the job is confirmed without you ever picking up the phone. The stranded caller gets a response in seconds instead of voicemail. In towing, the window between a call going unanswered and that customer calling your competitor is often under two minutes.
How do I stop losing insurance dispatch calls when the list just moves to the next operator if I do not pick up?
Insurance dispatchers do not wait. If you do not answer in one or two rings, they move on and that job is gone. An AI receptionist answers on the first ring every time, day or night, and captures job details while your drivers are already on other calls. Towing operators who close this gap typically recover three to five additional dispatch jobs per week without adding a single staff member.
Does a stranded driver just call someone else when they hang up and I miss the call?
Without a follow-up system, yes. With missed call text back, that driver receives an automatic text within seconds of hanging up, acknowledging their situation and asking them to confirm their location so help can be routed. Stranded drivers are anxious and respond to texts faster than they wait on hold. That instant touchpoint keeps the job in your dispatch queue instead of your competitor's.
Can a one-time tow customer actually turn into repeat business, or is towing always just a single transaction?
Most towing operators have hundreds of past customers sitting idle in their call history. Automated seasonal outreach changes that by sending timely reminders about winter jump starts, summer overheating calls, and lockout services at exactly the moments when people need them. A single follow-up text costs nothing and converts a forgotten customer into a booked job. Reviews collected after each successful tow also build the online reputation that insurance dispatchers and stranded drivers check before calling.
What does it cost to set up this kind of system for a towing operation?
The Starter plan is $99 per month and covers a professional website and foundational tools. Lead Protection at $297 per month adds missed call text back, automated SMS follow-up, and review collection, which matters especially in towing because Google reviews directly influence which operators insurance dispatchers and stranded drivers call first. The AI Receptionist plan at $497 per month adds 24/7 live call answering and driver dispatch alerts. There are no contracts, so you can cancel anytime. One recovered tow at $150 to $250 covers the cost of the entry-level plan for the month.
How do I know which of these gaps are actually bleeding revenue out of my towing business right now?
Run a free audit at musthavesai.com/audit and it will show you exactly where calls are falling through, whether your after-hours coverage has holes, and how your online presence holds up against what insurance dispatchers and stranded drivers see when they search. If you do not have a website yet, claim a free landing page at musthavesai.com/free-landing-page so customers can find and trust your operation before they ever dial your number.
Ready to Automate Your Towing Business?
Pick a plan and we will build and run the whole system for you. Website, lead capture, follow ups, reviews, and a dedicated phone number if you want one.
Get StartedNo contracts. Cancel anytime.
